Content marketing is understandably one of the best ways to increase the visits you get to your website. Other than that, it can also help increase your authority in the industry you are on too. While beneficial and worth it, there are a lot of things you need to be worried about for a good content marketing campaign.
This isn’t just about shelling out content when you can. You’ll need content that’s optimized, safe, and free from issues before having it published on your website. If that’s the case, here are a few important tools and solutions that you need to have to make your content marketing even better.
Yoast SEO
Yoast SEO is available as a plugin on WordPress. It’s one of the best tools to have for content marketing as it guides you into making sure that your content ranks high on Google. It’s intuitive and easy-to-understand interface ensures that even those handling SEO for the first time, know what they’re doing.
The tool uses a great guide to ensure that your content is well optimized. Once your content is posted, Yoast will tell you what areas you need to improve on to make sure that SEO is good. Apart from SEO, Yoast also considers the readability of your website.
Grammarly
As a professional entity, one of the last things you’d want people to see on your website are typos and grammatical errors. Grammarly is a great solution to help ensure that you content is 100% free from any problems with grammar. It’s also easy to use too.
Grammarly features a free and a premium version. The premium version spots all the typos and grammatical errors in your content. On the other hand, the premium version can also help improve the quality of your output by also considering things like wordiness, eloquence, and more.
Copyscape
Plagiarism is very rampant online – whether it’s intentional or not. It’s very important that you avoid publishing any plagiarised content on your website as it will result in serious penalties from Google.
A good way to avoid plagiarism is by using Copyscape. This easy to use tool allows you to check how much of your content is original. It will also tell you whether or not it’s at risk of getting penalized by Google. Copyscape charges you per word so it’s a relatively cheap way to spot plagiarized content.
BuzzSumo
One of the most challenging parts about creating good content isn’t the writing itself. It’s finding the right topics that will be a hit with your audience. BuzzSum helps you find the most trending topics related to the content you post. It’s very important to consider using this tool if you have issues finding the right hits.
Content marketing doesn’t have to be hard or confusing. These tools basically streamline the process of generating good content for your website. It’s important to invest in such tools as they can really change the way your content is once it’s finally published for the world to see.
